Wave Performance LLC

Privacy Policy

Last updated: September 4, 2026

Wave Performance LLC ("Wave Performance," "we," "our," or "us") is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit jeffwinaker.com, complete an assessment or form, schedule an appointment, engage with our services, or interact with our marketing and communications.

1. Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide to us, which may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Business name
  • Job title or role
  • Business information
  • Appointment or scheduling information
  • Information submitted through assessments, diagnostics, questionnaires, or contact forms
  • Payment or transaction information when applicable

Marketing Data

Information you provide when requesting information or opting in to receive communications from us, including email and SMS/text messages.

Usage Data

We may automatically collect information about how you interact with our website, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Actions taken on the website
  • Referral source
  • Date and time of visits
  • General location information derived from your IP address

Communication Records

We may maintain records of communications you send to or receive from us, including email, SMS/text messages, telephone communications, form submissions, and customer-support interactions.

2. How We Use Your Information

We may use the information we collect to:

  • Provide and manage our services
  • Provide business advisory, business growth, exit-readiness, and business transition services
  • Process assessments and diagnostics
  • Schedule and manage appointments and consultations
  • Respond to questions and requests for information
  • Provide customer support
  • Personalize your experience
  • Manage prospective and existing client relationships
  • Communicate with you by email, SMS/text message, or phone
  • Send appointment confirmations and reminders
  • Send requested information and service updates
  • Send marketing and promotional communications when you have provided appropriate consent
  • Provide educational content, offers, event or webinar invitations, and consultation opportunities
  • Process payments and transactions when applicable
  • Improve our website, services, and communications
  • Analyze website usage and marketing performance
  • Protect against fraud, abuse, or security threats
  • Maintain appropriate business records
  • Comply with applicable legal and regulatory requirements

3. SMS Marketing & Communications

If you provide your mobile telephone number and opt in to receive SMS/text messages from Wave Performance LLC, you may receive communications related to our services.

Depending on the consent you provide, messages may include:

  • Appointment confirmations and reminders
  • Responses to inquiries
  • Requested information
  • Consultation follow-up
  • Customer-support communications
  • Service or account updates
  • Business advisory information
  • Educational content
  • Event and webinar invitations
  • Offers and promotions
  • Other marketing or promotional communications

Consent to receive marketing SMS messages is not a condition of purchasing any goods or services from Wave Performance LLC.

Message frequency may vary.

Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a message from us or by texting STOP to: +1 720-706-5549

After your opt-out request is received, you may receive a confirmation message. You will no longer receive messages from the applicable messaging program unless you subsequently opt in again.

For assistance, reply HELP or contact us at: Jeff@jeffwinaker.com

You may also communicate a request to stop messages through other reasonable methods. Federal rules recognize STOP and several similar expressions as reasonable methods of revoking consent.

4. SMS Data Privacy

We take the privacy of mobile information and SMS consent seriously.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may use service providers that help us operate our messaging program, CRM, telecommunications systems, and customer-support services as necessary to provide those services.

5. How We Share Information

We do not sell your personal information for monetary consideration.

We may disclose personal information to service providers and contractors that assist us in operating our business, such as providers of:

  • CRM and marketing automation services
  • Email and SMS communications
  • Website hosting and technology
  • Scheduling services
  • Payment processing
  • Analytics
  • Advertising
  • Customer support
  • Professional services

These providers may access information only as necessary to perform services on our behalf or as otherwise permitted by applicable law.

We may also disclose information when reasonably necessary to:

  • Comply with applicable laws or regulations
  • Respond to lawful requests, subpoenas, or court orders
  • Protect our rights, property, or safety
  • Protect our clients or other individuals
  • Detect or prevent fraud or security issues
  • Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

We will not share mobile information or SMS opt-in data with third parties for their own marketing or promotional purposes as described in Section 4.

6. Cookies & Tracking Technologies

We may use cookies, pixels, web beacons, and similar technologies to improve your browsing experience and understand how visitors use our website.

These technologies may be used to:

  • Operate the website
  • Remember preferences
  • Analyze website traffic
  • Understand how visitors find and use our website
  • Measure conversions
  • Evaluate marketing campaigns
  • Improve our website and services

We may use third-party analytics and advertising services, including platforms such as Google and Meta.

These services may use cookies, pixels, device identifiers, or similar technologies in connection with analytics or advertising.

You can control certain cookies through your browser settings. Depending on where you live and applicable law, you may also have rights relating to certain advertising or tracking practices.

7. Data Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide our services
  • Manage our relationship with you
  • Complete transactions
  • Maintain appropriate business records
  • Comply with legal or regulatory obligations
  • Resolve disputes
  • Protect against fraud or abuse
  • Enforce applicable agreements

The length of time information is retained may vary depending on the type of information and the reason it was collected.

9. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

You may be able to request that we:

  • Provide access to personal information we maintain about you
  • Correct inaccurate personal information
  • Delete certain personal information
  • Provide information about how your personal information is used or disclosed
  • Stop sending marketing communications
  • Honor other privacy rights available under applicable law

We may need to verify your identity before processing certain requests.

To submit a privacy-related request, contact: Jeff@jeffwinaker.com

Email Communications

You may unsubscribe from marketing emails by using the unsubscribe link provided in our marketing emails.

SMS Communications

You may opt out of SMS/text communications by replying STOP or texting STOP to +1 720-706-5549.

10. Third-Party Links

Our website may contain links to websites, applications, or services operated by third parties.

We do not control these third-party services and are not responsible for their content, security, privacy practices, or policies.

We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.

11. Children's Privacy

Our website and services are intended for adults and business professionals.

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or applicable requirements.

When changes are made, we will update the Effective Date at the top of this Privacy Policy.

We encourage you to review this page periodically for updates.

13. Contact Us

If you have questions or concerns about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Wave Performance LLC
2355 Royal Oaks Dr
Alamo, CA 94507
United States
Second location: Denver, CO
Phone/SMS: +1 720-706-5549
Jeff@jeffwinaker.com
jeffwinaker.com