About Jeff

A trusted advisor who's seen both sides.

17 years on Wall Street. Senior M&A Advisor at ProNova Partners. Helping founders decide their next chapter.

Jeff Winaker, Senior M&A Advisor, in his Denver office

Jeff Winaker · Denver, Colorado

The Story

From Wall Street to Main Street

I've spent 17 years on Wall Street — at Goldman Sachs, Merrill Lynch, and Robertson Stephens — advising business owners through some of the most important transactions of their lives.

But here's what I learned: the real work isn't the transaction. It's everything that comes before.

Most owners wait until they're exhausted to think about exit. By then, options have shrunk. Leverage is gone. The business has become harder to sell.

That's why I do what I do now. Not just closing deals — but helping owners build businesses that work, whether they scale, sell, or keep running them.

The S.O.S. System — Structure, Systemize, Scale — is what I wish someone had shown me ten years ago. It's the foundation that makes everything else possible.

Credentials

Where the perspective comes from

Stanford BS

Industrial Engineering

Northwestern MBA

Kellogg School of Management

17 Years Wall Street

Goldman Sachs · Merrill Lynch · Robertson Stephens

Next Step

Let's talk about your situation.

If you're thinking about your next chapter, let's have a confidential conversation. No pressure. No pitch. Just clarity.